The lawsuit, announced by Investel on 24 August and filed in Federal Court of Canada, claimed that Snapchat’s ‘geofilters’, which use geolocation to provide on-demand insertion of external content, infringes its patent for its iFramed system.
Investel alleges that Snapchat had also applied for a patent on these geofilters and that Investel and its subsidiary Teliphone Navigata-Westel Communication, developer of the iFramed system, had not had their patent portfolio taken into account as relevant prior art.
Lawry Trevor-Deutsch, senior vice president of corporate affairs at Teliphone Navigata-Westel, said: “We have invested heavily to develop and protect our technologies.”
“We believe that iFramed is a powerful global system and is extremely compelling to both advertisers and social media users.”
“We will not stand by and permit other companies or organisations, including Snapchat to exploit our proprietary technology.”
Investel is seeking monetary damages for past infringement as well as an injunction prohibiting Snapchat from continuing to infringe its patents.
It is also considering asserting its patents against other social media platforms that have incorporated its technology.